Where consultants provide a plan of execution for clients, coaches help clients create a plan for themselves. When I started my financial coaching business, I thought I would mostly tell people what to do with their money and then they would do it. But I quickly realized that what my clients needed most was help overcoming limiting money beliefs and staying accountable to their own goals and plans. You can become a coach in any area from Instagram marketing to personal finances and business. Tools like Acuity and Zoom can help you book and meet with clients virtually.
If you have experience with marketing, SEO, or a knack for getting people excited about the products and services you use on a regular basis, think about refining your skills and putting them to work making money online as a small business marketing consultant in your region—especially if you can become a local SEO expert and can help local clients rank higher in their search results.
Build your audience on a course community: If you’re just getting started building an audience for yourself and want to leverage communities already actively looking for content you can choose to host and sell your online course on a site like Skillshare or Udemy. These are easy, cost-effective ways to build an audience and test your niche to see if there’s demand for it.
Join a startup accelerator: Another great option is to apply to a startup accelerator like Y Combinator, 500 startups, or TechStars, where a group of investors will help coach you, connect you with potential partners, and provide startup cash in return for a small stake in your company. The competition is tough to get into these, so don’t rely on them as your only path forward.
One of the ways Facebook makes money is by allowing companies to advertise its products and services in users’ news feeds. Most small business owners don’t realize the value of running Facebook ads for their business. By learning to communicate the value of ads in reaching new clientele and building brand awareness, you can earn $1,000 to $2,000 per month for each client you book. Start by reaching out to small business owners in your area or by taking an online course that teaches you how to manage ads on Facebook and start booking clients.